A good store lighting is an excellent "shopping guide". It can guide and arrange the whole route of guests from watching outside the door to browsing in the store and even paying. It doesn't even need too much greeting and guidance from customer service personnel.
Lighting layout can affect people's visual effects. If you want to better express the goods and improve the charm of the goods, good lighting design is indispensable.
"Visual art needs to show color, modeling, contrast and composition, but all these elements need light to show. Therefore, light is the source of all expressiveness."
Illuminate commodities and bring a visual perception process to customers. The essence of "visual perception" is a complex psychological activity, which involves many factors such as feeling, perception, knowledge and memory. The expression of light on goods, formally through the visual attention mechanism, urges customers to extract the characteristics of different attributes of the illuminated goods, including intensity, color, direction, movement, three-dimensional differences, details, etc., to form a significant image. Form a positive concept and impression in the brain, so as to generate purchase motivation and behavior.
What are the purposes of lighting design?
Attract attention and arouse curiosity
Attractive lighting design can arouse people's curiosity. Indoor high brightness or high contrast brightness distribution, eye-catching light and luster can firmly lock people's eyes,
The well-designed light beam can guide customers to pay attention to goods. For example, by using the contrast of brightness and tone, customers can focus on specific goods. Here, we should pay attention to the anti dazzle function of selected lamps for people's visual experience.
Raise your interest and catch your eyes
The contrast between light and shade leaves a vivid impression. The bright area with relatively concentrated vertical facade is an effective means to guide customers to pay attention to important seasonal goods. Narrow beam key lighting can shape and increase luster.
Deliver the details of goods and enhance the sense of color and quality of goods
Store lighting needs to present the characteristics and three-dimensional scale of goods. Narrow beam of key lighting can bring luster to the surface and convey a sense of value. At the same time, high color rendering can emphasize the quality of goods.
Emphasize the laminate frame with light. Unified laminate lighting is a simple and attractive means to display goods. Details and colors such as lines of commodity materials can be easily identified, while facade lighting gives the space a spacious feeling
Ingenious lighting design can improve the value of commodities. For example, warm color light shining on warm color commodities can strengthen the color effect of commodities and make commodities more attractive. When selecting lamps, attention should be paid to the display of lamps. The higher the display height, the better the restoration effect of object color.
Create a shopping atmosphere and create a good terminal image
Generally, large chain stores and flagship stores of well-known brands are carefully designed, and the decoration style is generally unified in order to maintain the brand image power. This overall brand image power, through the unification of its brand packaging, store decoration and furniture, forms the image power beneficial to the public and recognition.
The lamps and lanterns used in decoration design are divided into four types: lighting lamps, spotlights, lighting lamps and light boxes.
Lamp: it is mainly used for indoor lighting in shops. If the indoor natural light is not good, the lamp is the main light source. Because it is used for a long time, energy-saving lamps should be selected.
Spotlight: it is divided into shelf spotlight and door spotlight. This kind of lamp has a good effect on rendering the atmosphere and displaying goods. Its disadvantages are easy to heat up and high power consumption, so it is not suitable to use for a long time.
Lighting lamp: it is mainly used for local lighting, mostly used in counters and shelves. Its function is to increase the brightness of commodities and make commodity packaging glow. This kind of lamp is mainly fluorescent lamp.
Light box: mainly used for indoor advertising and outdoor shop signs. Fluorescent lamps are usually used in light boxes.
Light irradiation can be divided into four ways: front light, oblique light, metering light and top light.
Front light - the light comes from the front of the product. The products illuminated by the front light have a bright feeling and can completely display the color and details of the products. However, the stereoscopic sense and texture are poor, which are generally used for the lighting of shelves in shopping malls.
Oblique light - refers to the light level of 45 ° between the light and the irradiated object. The light usually irradiates the irradiated object from the oblique direction of the front left or right side, showing a clear hierarchy and strong three-dimensional sense.
Side light - also known as 90 ° side light, the light shines from the side of the object to make the light and dark contrast of the object strong. Generally, it is not used alone, but only as auxiliary light.
Top light - light comes from the top of the product, which will cause heavy shadows on the product, which should be avoided generally
In practical application, front light and oblique light are often used.
The lighting angle is also exquisite
Different lighting angles have completely different visual effects. Designers may care about the professional methods of light color cooling and heating, lighting angle and shadow effect, but consumers can only get intuitive perceptual knowledge: whether the store is high-end, whether those goods look attractive, and how long I am willing to stay in the store environment.
Create a sense of neatness
Compared with luxury goods, popular brands often have more products and their own displays are more crowded, so they need a brighter consumption environment, and bright lights make the whole space brighter and cleaner.
Lighting requirements for different parts of the store
1、 Window lighting
Due to the great changes in the position of models in the window, in order to meet the frequent changes in the display of models, led track spotlights that can adjust the direction and distance are mostly used in the window In order to prevent glare and create a window effect, lamps and lanterns in the window are generally hidden.
2、 Entrance lighting
When customers are attracted by the window, they will consider whether to enter the store again, so the lighting design of the entrance is also very important, and the lighting design requirements are also very high The lighting at the entrance is bright and can attract customers
3、 Shelf lighting
For some exhibits with strong planarity, rich layers, more details and the need to clearly show all parts, the shadow should be reduced or weakened Diffuse illumination or cross illumination with unclear directivity can be used to eliminate the interference caused by shadows
Some clothes need to highlight the three-dimensional sense, and side light can be used for combined illumination The lighting fixtures on the shelves should have good color rendering. Medium and high-end clothing stores should adopt some key lighting, such as LED spotlights or embedded or suspended linear lamps in the shelves for local lighting
Lighting layout can affect people's visual effects. If you want to better express the goods and improve the charm of the goods, good lighting design is indispensable.
"Visual art needs to show color, modeling, contrast and composition, but all these elements need light to show. Therefore, light is the source of all expressiveness."
Illuminate commodities and bring a visual perception process to customers. The essence of "visual perception" is a complex psychological activity, which involves many factors such as feeling, perception, knowledge and memory. The expression of light on goods, formally through the visual attention mechanism, urges customers to extract the characteristics of different attributes of the illuminated goods, including intensity, color, direction, movement, three-dimensional differences, details, etc., to form a significant image. Form a positive concept and impression in the brain, so as to generate purchase motivation and behavior.
What are the purposes of lighting design?
Attract attention and arouse curiosity
Attractive lighting design can arouse people's curiosity. Indoor high brightness or high contrast brightness distribution, eye-catching light and luster can firmly lock people's eyes,
The well-designed light beam can guide customers to pay attention to goods. For example, by using the contrast of brightness and tone, customers can focus on specific goods. Here, we should pay attention to the anti dazzle function of selected lamps for people's visual experience.
Raise your interest and catch your eyes
The contrast between light and shade leaves a vivid impression. The bright area with relatively concentrated vertical facade is an effective means to guide customers to pay attention to important seasonal goods. Narrow beam key lighting can shape and increase luster.
Deliver the details of goods and enhance the sense of color and quality of goods
Store lighting needs to present the characteristics and three-dimensional scale of goods. Narrow beam of key lighting can bring luster to the surface and convey a sense of value. At the same time, high color rendering can emphasize the quality of goods.
Emphasize the laminate frame with light. Unified laminate lighting is a simple and attractive means to display goods. Details and colors such as lines of commodity materials can be easily identified, while facade lighting gives the space a spacious feeling
Ingenious lighting design can improve the value of commodities. For example, warm color light shining on warm color commodities can strengthen the color effect of commodities and make commodities more attractive. When selecting lamps, attention should be paid to the display of lamps. The higher the display height, the better the restoration effect of object color.
Create a shopping atmosphere and create a good terminal image
Generally, large chain stores and flagship stores of well-known brands are carefully designed, and the decoration style is generally unified in order to maintain the brand image power. This overall brand image power, through the unification of its brand packaging, store decoration and furniture, forms the image power beneficial to the public and recognition.
The lamps and lanterns used in decoration design are divided into four types: lighting lamps, spotlights, lighting lamps and light boxes.
Lamp: it is mainly used for indoor lighting in shops. If the indoor natural light is not good, the lamp is the main light source. Because it is used for a long time, energy-saving lamps should be selected.
Spotlight: it is divided into shelf spotlight and door spotlight. This kind of lamp has a good effect on rendering the atmosphere and displaying goods. Its disadvantages are easy to heat up and high power consumption, so it is not suitable to use for a long time.
Lighting lamp: it is mainly used for local lighting, mostly used in counters and shelves. Its function is to increase the brightness of commodities and make commodity packaging glow. This kind of lamp is mainly fluorescent lamp.
Light box: mainly used for indoor advertising and outdoor shop signs. Fluorescent lamps are usually used in light boxes.
Light irradiation mode
Light irradiation can be divided into four ways: front light, oblique light, metering light and top light.
Front light - the light comes from the front of the product. The products illuminated by the front light have a bright feeling and can completely display the color and details of the products. However, the stereoscopic sense and texture are poor, which are generally used for the lighting of shelves in shopping malls.
Oblique light - refers to the light level of 45 ° between the light and the irradiated object. The light usually irradiates the irradiated object from the oblique direction of the front left or right side, showing a clear hierarchy and strong three-dimensional sense.
Side light - also known as 90 ° side light, the light shines from the side of the object to make the light and dark contrast of the object strong. Generally, it is not used alone, but only as auxiliary light.
Top light - light comes from the top of the product, which will cause heavy shadows on the product, which should be avoided generally
In practical application, front light and oblique light are often used.
The wonderful use of light
Control your steps
The lights in the store can control the walking route of consumers. Because the contrast of light brightness will make people's eyes unconsciously attracted. The most extreme example is the supermarket, which has completely uniform lighting and the fastest flow of people. But usually, in order to retain customers, stores will highlight goods with strong light in specific areas.
Therefore, for stores with large areas, it is necessary to guide consumers through logical multiple display points and details, otherwise people may leave halfway.
The lighting angle is also exquisite
Different lighting angles have completely different visual effects. Designers may care about the professional methods of light color cooling and heating, lighting angle and shadow effect, but consumers can only get intuitive perceptual knowledge: whether the store is high-end, whether those goods look attractive, and how long I am willing to stay in the store environment.
Create a sense of neatness
Compared with luxury goods, popular brands often have more products and their own displays are more crowded, so they need a brighter consumption environment, and bright lights make the whole space brighter and cleaner.
Lighting requirements for different parts of the store
1、 Window lighting
Due to the great changes in the position of models in the window, in order to meet the frequent changes in the display of models, led track spotlights that can adjust the direction and distance are mostly used in the window In order to prevent glare and create a window effect, lamps and lanterns in the window are generally hidden.
2、 Entrance lighting
When customers are attracted by the window, they will consider whether to enter the store again, so the lighting design of the entrance is also very important, and the lighting design requirements are also very high The lighting at the entrance is bright and can attract customers
3、 Shelf lighting
For some exhibits with strong planarity, rich layers, more details and the need to clearly show all parts, the shadow should be reduced or weakened Diffuse illumination or cross illumination with unclear directivity can be used to eliminate the interference caused by shadows
Some clothes need to highlight the three-dimensional sense, and side light can be used for combined illumination The lighting fixtures on the shelves should have good color rendering. Medium and high-end clothing stores should adopt some key lighting, such as LED spotlights or embedded or suspended linear lamps in the shelves for local lighting
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